Drive-in studios, hangars, villas and coastal roads for car photoshoots in France. 1,200 locations on file. Brief in, first selection back within half a day.
We started Easy Production in 2003 and Easy Spaces in December 2009. There are around 1,200 addresses on file now, and cars are the fussiest thing anyone asks us to put inside them.
Marseille, 2019 , early morning. We were shooting an Aygo for Toyota in the narrow streets around Cours Julien, graffiti on every wall, crew ready. A man came round the corner with a DVD player under his arm, sat down on the bonnet of the car and would not get off. Our security guard got nowhere with him. What he wanted, once I worked it out, was to be in the shoot. So I took my own camera, stood him against the best wall on the street and photographed him properly, one frame after another, while the crew worked on the car behind me. I took his details at the end so I could send him the pictures. We finished the day on schedule.
That is the half of this job that never appears in a location file. The other half is measurable, and it is where most car shoots actually come unstuck.
You are lighting a mirror. Everything above the vehicle and everything behind you comes back in the paintwork, which is why the first thing I do on a recce is look up rather than around. Roof beams, service ducts, gantries, window mullions. All of it runs down the flank of the car in the final frame and none of it is cheap to take out afterwards.
Height buys control. At roughly 5 metres you can rig a frame above the roofline and hold a soft gradient along the whole body. Under 3 metres the ceiling is your light source whether you chose it or not.
The floor matters more than people expect, because it is in every single frame. Polished concrete, resin, gravel and old asphalt are four different jobs. Ask what condition it is in, not just what it is made of.
Owners answer access questions in adjectives. Wide, easy, no problem. I ask for centimetres.
Paris intra-muros has almost no drive-in space. What works sits past the périphérique: hangars, old workshops, industrial buildings in the inner suburbs, usually with room to park the unit alongside. In the city itself, underground and rooftop car parks hold up well for low-key work.
Haussmann courtyards are the standing disappointment of this job. They photograph beautifully and then the carriage entrance turns out to take nothing wider than a small saloon.
The South does the outdoor half. Villas with real driveways on the Côte d'Azur (06 and 83), coastal and hillside roads, plateaus in Provence (13 and 84) where you can put a long lens on an empty stretch of tarmac. Marseille has street locations of the kind above, and enough industrial volume in the northern districts to shoot indoors the same week. The Camargue for flat ground, water and a horizon with nothing in it.
We also scout Languedoc (34), Aquitaine and the Basque Country, and work in Lille, Lyon, Bordeaux, Toulouse, Nice and Cannes.
On private property the owner's contract covers you. On a public road it does not.
In Paris, anything occupying the highway goes through an AGATE application filed at least fifteen working days ahead. There is a five day simplified declaration, and this is the one people reach for, but it only covers a crew under ten shooting handheld with no vehicle parked. A car shoot never qualifies.
Outside Paris it is the mairie for communal roads and the department for routes départementales. Closures, tracking vehicles and low-loaders go to the préfecture, usually with an escort attached. Lead times vary a lot between communes, so it is the first call of pre-production rather than the last thing on the list.
Two clearances come up on nearly every car job. Identifiable private buildings in shot need a release from the owner. Badges and body shapes are protected, so if the manufacturer has not commissioned the shoot, sort the rights position before the images go out.
Where can I shoot a car indoors in France?
Drive-in hangars, former workshops and industrial volumes in the Paris inner suburbs and around Marseille. Confirm door width, floor loading and ceiling height before committing to any of them. We take those measurements on the recce rather than repeating what the owner tells us.
Can the car actually be driven into the location?
It depends on the door opening, the threshold and the turning circle. A saloon needs around 1.85 m of clear width and about 11 m to turn. Where that is not possible the car is pushed in on a straight line and stays in one position for the day.
Do I need a permit to photograph a car on a French road?
Yes, as soon as you occupy the public highway. Paris means an AGATE application at least fifteen working days ahead. Elsewhere it is the mairie or the department, and the préfecture if the road is closed or a tracking vehicle is involved.
What does a car photoshoot location cost in France?
Per day, depending on duration, crew size and whether you need exclusivity. You get a quotation within 24 hours once the brief is complete, covering the location and the authorisations.
Which regions do you cover for automotive work?
Paris and the seven other Île-de-France departments, the Côte d'Azur, Provence, and the Camargue. Shoots also run in Marseille, Nice and Cannes.
Looking for a car photoshoot location in France?
If nothing in the catalogue matches your brief, we can send new selections free of charge the same day.
Contact us with your brief, your dates and your access constraints.
Our team answers quickly and stays with the project through to production.
Talk to you soon.
Written by Camille Chevreuil