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This advertising campaign shot near Marseille for AIR FRANCE has been performed by the BETC Euro RSCG agency.
Photography by : Bharat Sikka.
Photo production in Marseille: Easy Production.
For this image, we had to find a huge space of grass between a swimming pool and the sea, to display models, overwhelmed by good quantities of sky. We had to find a basin giving the idea of being in a public space, such as a hotel for example, because an ordinary swimming pool could not create such effect. We had to do the shooting a couple of times, and add a hotel swimming pool during a post-production phase on the visual after shooting in a private villa.